About Me
I graduated from the University of Georgia in May 2020 with a bachelor's degree in Journalism, a minor in Film Studies, and a New Media Certificate. During my time at UGA, I worked as a student journalist for Grady Newsource and interned as a production intern at WUGA FM. Additionally, I collaborated with Home Depot Corporate on market research, a user guide, and UX design for an unreleased app.
In the fall of 2020, I joined the World Association of Girl Guides and Girl Scouts as an on-site Marketing and Communications Assistant at the Our Chalet World Centre in Adelboden, Switzerland. I created social media content, filmed and photographed events, and designed graphics for digital marketing. I later expanded my role to include creating digital content for all five WAGGGS World Centres and developing marketing campaigns for virtual programs during the COVID-19 pandemic. In 2022, I traveled to London to assist the Pax Lodge World Centre with marketing and communications for its grand reopening.
In 2021, I began working for a temp agency, Perfect Search Inc., and provided freelance social media marketing services for local Atlanta businesses. These experiences exposed me to various industries, such as insurance, real estate, and hospitality, expanding my skill set and professional growth.
As a Community Engagement Specialist at Diablo Tools, I excelled in social media management, content creation, community engagement, and paid advertising. I developed and executed social media campaigns, leveraged influencer marketing, maintained a strong social media presence, and managed paid advertising, driving growth and enhancing brand visibility. Notably, I coordinated all social media content and influencers for a major media event at the 2024 World Of Concrete Convention, honing my skills in event coordination, influencer management, and social media strategy.
Professional Skills
Marketing strategy
I have a strong ability to develop and implement effective marketing campaigns and strategies that align with business goals. I stay up-to-date with market trends and consumer behavior to create plans that drive results.
Social Media Management
I am skilled in managing platforms such as Facebook, Instagram, TikTok, and YouTube, including promptly responding to comments and messages, and monitoring mentions and tags. I excel at posting focused and authentic content.
Paid Social Advertising
I excel in leveraging paid ads on TikTok and Meta to drive follower growth, boost website traffic, and enhance video reach. My approach involves creating, managing, and optimizing campaigns to ensure optimal engagement, conversions, and ROI.
Content Creation
I have a talent for creating various forms of content, including blog posts, infographics, videos, websites, and photography. I understand the importance of creating content that is consistent with the brand's voice and messaging.
Influencer Marketing
I excel in developing and managing influencer partnerships to enhance brand reach and engagement. I am adept at identifying and nurturing relationships with influencers to create impactful content that aligns with the brand.
Data Analysis
I have a strong analytical mind and can analyze data and metrics to make data-driven decisions. I can identify trends and patterns in data and make recommendations for improvement, leading to more effective marketing initiatives.
Portfolio
Bringing creativity and strategy together to deliver impactful results.
Diablo Tools Social Media Campaign Strategy
Content Creation Examples
Social Media Growth and Analytics Case Study
Media Event Coverage
Influencer Marketing
Community Engagement
"Savanna's wittiness and creativity will elevate a brand's page with fun/trending content that generates a personality to social media pages. She is wonderful at connecting with people and bringing new ideas to the table on how to market niche products on social media."
"The first thing I noticed about Savanna was her promptness, work ethic and confidence. She was willing to jump into projects outside her immediate skill set and embrace the tough learning curves. She handled feedback with grace, and I had the wonderful experience of watching her work strengthen considerably."
"She was enthusiastic and took on new tasks willingly and was proactive in coming up with ideas and suggestions for raising the profile of Our Chalet. Her videos were first class and of a high standard. She was a huge support to me in my role of Deputy World Centre, Manager of Operations as social media is not one of my strengths."